Using a KM Framework to Measure Behavior in Knowledge Processes

In: research results

5 Jun 2009

We pick up the results of the research again in this post about the general outcomes of the study towards human behavior in knowledge processes. First we introduce how we came to the specific questions we used in our research by introducing the Knowledge Management Framework. Then the general results of the study follow; separated for the two sexes.

Introduction

There are many books written on knowledge management and the authors have come up with an enourmous amount of knowledge management frameworks [Browse through examples here]. Some are deceptively simple, others extremely difficult to grasp. The one we find most useful is the very practical model of Collison and Parcell taken from their great book “Learning to Fly”.

Adapted from Collison and Parcell (2004)

Adapted from Collison and Parcell (2004)

We recommend reading this book to fully understand this generative model. There is a summary available through their via their website. According to their model the knowledge management process consists of the following steps [very short outline]:

  • People and teams agree on certain objectives. Organization-wide this is the mission and strategy, but on a smaller scale they could be developing a certain policy or building a specific house for instance.
  • When people start performing the activities needed to attain the goals they set, they should enter the “knowledge circle”.  Before the team starts a task they could search for experiences with others that did the same assignment once. This promotes learning and prevents people from reinventing the wheel in certain circumstances. During and after the activities reflection on the attained results thusfar and checking with other sources of knowledge might lead to valuable learning opportunities.
  • All these learning activities should be connected to some sort of knowledg ebank. If you want to learn before you act, you can withdraw knowledge from this source. If you want to contribute, you will have to submit your knowledge somewhere.
  • However, it is not possible to capture all knowledge necesarry and available. Therefore it is important to let your team connect with some sort of network of people that have the required knowledge and experience ready to be tapped.
  • Finally the environment or culture of the organization surrounds the model, which is critical to strat and support behavior in knowledge processes.

This model can be applied as follows:

  • Preventing wheel reinvention, praticularly in large international organizations
  • Accelerating the integration process following an aquisition or merger
  • Identifying, capturing and sharing good practice in organizations
  • Dealing with cultural barriers that hold back organizations
  • To build, nurture and support networks and CoPs
  • Creating a culture of continuous improvement and learning
  • Involving leadership in the right behaviors to reinforce knowledge-sharing

We have used this model as a framework for our research, since we think it is practical, simple and complete.

Measuring behavior in knowledge processes

In our research we used the following questions to measure behavior in knowledge processes, extracted from the above mentioned model:

  • How often do you actively search for prior experiences within your organization before you start a new assignment?
  • When you start a new assignment, how often do you actively search for relevant information from outside your organization?
  • How often do you thoroughly reflect on your goals, results, and the process when you finish an assignment?
  • How often do you formulate learned lessons into a document that is shared within your organization?
  • How often are you active in sharing and discussing lessons learned with people from other organizations?
  • How often do you actively participate in a group which is focused at sharing work experiences?

All questions where preceded with a short elaboration of the decribed situation.

Results of the research

The research showed the following results:

reported-activity-in-knowledge-processes

As you can see in this graph, there is no significant difference between men and women.  Women tend to score a little bit higher on searching for information prior to their tasks, while men score a bit higher on the other four activities, but he differences are very small.

It is interesting to look at the reported frequencies of the knowledge management behavior. When searching for knowledge prior to an assignment searching outside of the organization scored higher than searching inside the organization. We are in the process of further analysing this difference. According to the research people do reflect on their activities, but formulating them into a document, and thus contributing to the above mentioned knowledge bank, scores a lit lower. The same accounts for sharing and discussing lessons learned with other organizations. Not surprisingly the non-profit staff scored higher here than the group of people from the private sector. Finally, though the amount of communication methods have vastly increased over the last years, the participants of the research are not yet using them to the fullest. Futher research is needed what methods and instruments they use and how they use them.

Conclusion

Looking at the reported frequencies there is no significant difference between women and men when it comes to behavior in knowledge processes. Searching outside the organization scores a little bit higher than search for knowledge inside the organization prior to an assignment. People often reflect after their assignment, but the lessons they learn get captured less frequent into a knowlege bank. Despite of the emergence of social media, being part of a community of practice is not yet the common standard.

These are very general outcomes that we presented just to share how we developed our questions. In the coming weeks we will digg into the data and elaborate on more specific relations between KM behavior and a lot of different predictors.

Keep posted!

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6 Responses to Using a KM Framework to Measure Behavior in Knowledge Processes

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Ubigu Daytone

June 8th, 2009 at 12:33

Thank you for sharing the KM Framework. I think it is very interesting and simple. I will go on reading the book Learning to Fly. I enjoy reading the content on this site. Keep up the good work!

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Chris Collison

September 3rd, 2009 at 00:37

Thanks for the reference – interesting study!
I wonder whether KB1 and KB2 show stronger female characteristics because we men have a bigger problem with pride/ego, and the idea of “stopping to ask directions”?

Oh, and one minor point – you wrote “Barnard” instead of “Parcell”.
I don’t mind, but Geoff will! :O)

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Johan Lammers [weknowmore.org]

September 7th, 2009 at 12:16

Dear Chris,

Thank you for your reaction! Glad to hear that you like our study. It will be published soon, including all results. Let me know if you are interested.

Your KM model is the most down-to-earth and practical model we have come accross, so thank you for that. It provided a great framework for our research and in training we deliver.

Interesting suggestion about the difference between men and women. Looking at my own life I can imagine this could be true ;-)

There was a study on this subject “Gender Influences as an Impediment to Knowledge Sharing : When Men and Women Fail to Seek Peer Feedback” (Miller & Karakowsky, 2005) They conclude:

This investigation of feedback-seeking behavior has a number of important implications. For men, seeking feedback appears to be affected by both the perceived expertise of the team and the need to maintain the perception of their own expertise (ego defensiveness). This raises important questions about gender differences in feedback-seeking behavior under certain conditions. Specifically, if men have a greater concern for protecting their reputation, then they may not seek performance information when it is most valuable to performance improvement.

That is, men might forfeit the benefits of improved performance via performance-related feedback because of the belief that such feedback seeking is incongruent with their gender role.

So it seems you were right! Congratulations! ;-)

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Joel C. Yuvienco

September 23rd, 2009 at 00:50

Great work guys! Very intriguing reference model. I’m trying to make sense of how this other framework (2d2c of social software) could fit into your model. http://www.flickr.com/photos/joelogs/890813642/

Perhaps a bubble graph could also help?

Now I wonder if my post constitutes KB6.

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The Human Factor in Knowledge Management for Development published! - weknowmore.org

November 19th, 2009 at 15:01

[...] – The Human Factor in Knowledge Management for International Development Cooperation [Relevance] – Using a KM Framework to Measure Behavior in Knowledge Processes – Does the size of the organization matter for knowledge [...]

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Ishmael Ariwa

November 24th, 2009 at 12:23

Dear Chris,

With little risk of error I choose to commend you for doing justice to the Subject Matter. I captured a lot after going the Thematic Sequence you went through before arriving at every conclusion. It is very good work which has also impacted positively on my own knowledge, perception and way of thinking.

Keep it up.

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