The Nonprofit Technology Network and M+R Strategic Services just published the “2011 eNonprofit Benchmarks Study”.

They have also released the infographic below. The report consists of more information, this is the only the social media part of it. To see the full-length version of the infographic, click here to get a copy of the research.

This report is very insightful! It provides hard numbers to compare your nonprofit to.

Main Findings of the 2011 eNonprofit Benchmarks Study

• The 2010 fundraising response rate was 0.08%. From 2009 to 2010, fundraising response rates declined 19% on average.
• The 2010 advocacy response rate was 3.3%. From 2009 to 2010, advocacy response rates declined 7% on average.
• Annual email list churn was 18%.
• The average study participant sent 3.6 emails per subscriber per month, and sent 6 emails per subscriber in December.
• Online fundraising revenue grew overall by 14% between 2009 and 2010. This rebound was led by an enormous 163% increase in the International sector due to emergencies like the earthquake in Haiti and flooding in Pakistan. However, all sectors saw an increase of some size in overall revenue from 2009, driven by an increase in the number of online gifts.
• On average, an organization’s text messaging list size was 1.9% of its email list size.
• Annual mobile list churn was 14% in 2010.

But there is lot more to discover in the complete report! Non-profit marketeers can use this for inspiration and evaluation of their own e-efforts.

Via: allfacebook.com and Visual Loop